Some internet service providers continue to advertise a discontinued federal subsidy program despite its imminent shutdown, prompting the Federal Communications Commission (FCC) warnings.
The Affordable Connectivity Program (ACP), which has helped over 23 million American households afford internet service, began winding down in February 2024 after Congress failed to approve additional funding. Despite this, the FCC reports that some ISPs promote the program in their marketing materials and customer communications.
The Commission has emphasized that advertising a program no longer accepting new enrollments misleads consumers who might make financial decisions based on outdated information. ISPs are expected to update their marketing materials to reflect the program’s current status accurately.
Impact on Consumers
The ACP provided eligible households with:
- Up to $30 per month discount for internet service
- Up to $75 per month discount for households on qualifying Tribal lands
- A one-time discount of up to $100 for a laptop, tablet, or desktop computer
Current beneficiaries will continue receiving benefits until funding is depleted, which is expected to occur in April 2024. However, new enrollments ceased on February 7, 2024.
Consumer Protection Measures
The FCC’s Enforcement Bureau has begun monitoring ISP advertising and websites for compliance. Companies found to be advertising the discontinued program could face:
- Formal warnings
- Monetary penalties
- Required customer notifications
- Mandatory advertising corrections
Digital Divide Concerns
The wind-down of the ACP raises significant concerns about internet affordability for millions of Americans. Digital inclusion advocates emphasize that the program’s end creates an immediate affordability gap for vulnerable populations, including low-income families, seniors, and students who rely on internet access for education, healthcare, and employment opportunities.
What’s Next
Several states are exploring potential solutions to address the gap left by ACP’s conclusion. California and New York have begun discussing state-level programs to help residents afford internet service. However, these initiatives are still in the early planning stages and may need to match the scale of the federal program.
Consumers are advised to exercise caution and verify the current availability of any advertised broadband discounts. If individuals encounter websites claiming to offer ACP benefits or requesting personal information for enrollment, they are encouraged to file a complaint through the FCC’s Consumer Complaint Center. Additionally, those who provided sensitive information, such as Social Security numbers or financial details, on websites after February 8, 2024, should visit IdentityTheft.gov to take appropriate protective measures.
The FCC encourages consumers to report misleading advertising about the ACP through their Consumer Complaint Center.
