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Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

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    • Kissmetrics Cookies: Kissmetrics uses cookies to track individual visitor behavior, such as visits to specific pages, conversions, and customer journey mapping.

    • Crazy Egg Cookies: Crazy Egg sets cookies like is_returning to analyze user interactions through tools like heatmaps, scroll maps, and user recordings to understand how users engage with different parts of a website.

    • Amplitude Cookies: Amplitude uses cookies to track user behavior and analyze customer engagement with various website or app features, helping businesses optimize product usage.

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Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

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Targeting cookies, are used to deliver advertisements that are more relevant to the user's interests. These cookies track a user’s browsing habits and behavior across websites, enabling advertisers to create targeted ad campaigns and measure their effectiveness

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    Advertising cookies help build user profiles, allowing advertisers to reach specific audience segments with tailored messages. Due to their tracking capabilities, these cookies are often subject to privacy regulations requiring user consent before deployment. Examples are:

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    • Facebook Pixel Cookies: Facebook commonly uses the fr cookie to track users’ behavior across different websites and display targeted ads within the Facebook platform. It also allows businesses to create custom audiences for their ad campaigns.

    • Twitter Advertising Cookies: Cookies like personalization_id are used by Twitter to deliver tailored ads to users based on their interactions with Twitter’s advertising partners and their activity on the platform.

    • LinkedIn Ads Cookies: LinkedIn uses cookies and li_oatml to track user interactions with LinkedIn advertising on LinkedIn and partner sites, deliver relevant ads, and measure campaign performance.

    • Amazon Advertising Cookies: Amazon uses cookies like ad-id and ad-privacy to track user interactions with Amazon’s ads across the web, helping to serve targeted ads based on users’ interests and previous purchases.

    • Criteo Cookies: Criteo uses cookies like uid and acdc to track users across different websites and deliver personalized ads based on their previous online behavior and purchase history.

    • Taboola Cookies: Cookies like t_gid and taboola_mk are used by Taboola to recommend content and ads to users based on their browsing behavior on Taboola’s network of partner sites.

    • Outbrain Cookies: Outbrain uses cookies like Obuid to track user behavior and recommend content and ads across its network of publishers, ensuring ads are relevant to user interests.

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    • Quantcast Cookies: Quantcast uses cookies like __qca to analyze user behavior and demographics, allowing for more precise ad targeting and audience segmentation.

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